COVID-19: Pivoting to Recovery and Sustainable Growth

As owners of small- and medium-sized businesses are adjusting to economic changes from the COVID-19 pandemic, faculty from the University of Washington Foster School of Business are offering 7 workshops to help businesses pivot to new opportunities. Please join us for all of them or just a few as your schedule permits. Advance registration is required, see link below. This is the last seminar in the series!

Reaching and Engaging Your Audience (or Your Customers) Using Technology While Keeping Social Distancing – June 24 – Shaosong Ou, Senior Lecturer in Information Systems. Modern day information technologies such as the Internet and smartphones have enabled small businesses to expand their reach to a global scale. As the current COVID-19 pandemic keeps a large portion of the society at home and more dependent on the technologies, using them to reach and engage your customers is particularly important. This workshop will explore various technology-based channels through which small businesses can personalize the relationship with their customers without meeting them face-to-face.

Registration

Space is limited and advance registration is required. Registration deadline is 11:00 AM Pacific Time each Wednesday and a link to Zoom session will be sent to all registered participants on Wednesday afternoons.